8/23/07
Time Spent On Internet To Surpass TV
 | By Latham Jenkins Read more of Latham's posts |
In yet another article stressing the importance of the Internet, a recent study from IBM stated that time spent online is “set to surpass time spent watching TV in the average American household.”
According to the study, “19% of respondents said they spend six or more hours on the Internet, versus 9% for TV;” in addition, “60% reported they spend one to four hours using the Internet, versus 66%…watching TV.”
Aside from the fact that consumers are spending more time than ever online, perhaps equally pertinent to realtors and online marketers is the find that “67% of consumers say they watch video on the Internet, or would like to do so.”
As this and other studies show, the momentum of online video is picking up speed at an alarming rate and real estate is a prime industry to follow the trend. Invest in short form video for your listings, agent & agency profiles, neighborhood tours, etc. – your consumers have been requesting it for some time.
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yes my husband will vouch for the on line versus TV watching. He watches TV I blog and explore!!