10/1/07
Learn How To Balance Your Competencies
 | By Latham Jenkins Read more of Latham's posts |
Consider what really makes a home sell in order of importance:
1) Economic Conditions
2) Location
3) Condition
4) Price
5) Market Exposure
6) Contract Negotiations and Contingency Management
“Real estate brokers have no control over the first four and most important factors,” says a recent article in the Denver Investor Real Estate News.
So this is where the role of the realtor picks up. To close the deal you’ll need to be proficient in marketing, sales, and - if you are good at the first two - contract negotiations and contingency management skills. This is the challenge realtors face.
Are you left brained? Right? Both? Can you excel at marketing, manage the sales process, and also execute the negotiations and paperwork? In most organizations these are separate departments, allowing people to specialize. Why do we in real estate tend to lump them all together?
Successful realtors understand their strengths and surround themselves with others that can assure all needed competencies for success are met. Marketing is the generally the victim, and yet is the easiest to outsource. And fortunately for realtors, in most cases can drastically improve your professional success in the business of real estate.
Take time to realize your strengths and outsource the areas that are not your strongest suite. Ensure you’re able to provide your potential clients the very best, even if that means paying for outside expertise.
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