10/2/07
Are You Making A Likely Mistake? Don't.
 | By Latham Jenkins Read more of Latham's posts |
Realtors should not discount the adoption rate of mobile technologies such as text messaging and Web browsing from the Baby Boomer generation. A recent study from INSIGHTEXPRESS shows that:
• Boomers’ handsets were just as cutting edge as their younger counterparts. 75% of younger Boomers and 68% of older Boomers had phones that supported text messaging, compared to 86% and 82% of Gens Y and X, respectively.
• Some 16% of all younger Boomers and 10% of all older Boomers sent or received text messages daily.
• Within the Boomer generation, some 39% of younger Boomers and 32% of older Boomers could surf the Web on their handset.
Getting ahead of the pack is the New York Times Real Estate Web site, which recently launched its mobile version. The New York real estate metro market will obviously provide a large group of early adaptors, allowing others to understand the viability of mobile as it rolls out across the US.
For real estate buyers, mobile technology represents a great source for readily available information. Listing signs with an ID number allow buyers to automatically see the latest information on the listing that’s sparked their interest via text messaging and other forms of mobile technology. Mobile devices are, in a nutshell, incredibly helpful in sharing listing information electronically.
If the Boomer generation is your target audience, don’t make the common mistake that Boomers are disconnected from technology. Real estate buyers of all ages and generations are passionate about technologies that allow the sharing of information, and the responsible and timely realtor should enable them to do so.
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