10/12/07
Are You Failing to Deliver Consumers What They Want?
 | By Latham Jenkins Read more of Latham's posts |
Digital marketing continues to lag behind the shift in consumer behavior, as prompted by the Internet. Recent findings indicate that while “eight in 10 Americans are now online,” and spend as much time on the Web as they do on TV, most marketers allocate “only 5%-10% of their ad budgets to digital media.”
The report was prepared by the consulting firm Booz Allen Hamilton, in conjunction with the Association of National Advertisers. The two are meeting this week in Phoenix in a sold out event, should any of you be in the Phoenix area.
With the majority of the real estate markets taking such hard hits, the value for realtors to be “first-movers” couldn’t be more important than now. And why wait? Consumers are already trying to use your Websites, yet the majority of your spending still lies in off-line mediums. Embrace the shift and benefit now.
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