11/16/07
Internet Marketing Effectiveness Topples Print’s
 | By Latham Jenkins Read more of Latham's posts |
The 2007 National Association of REALTORS Profile of Home Buyers and Sellers shows yet again the importance of marketing online.
When buyers were asked where they first learned about the home they purchased:
- 34% of buyers identified a real estate agent
- 29% the Internet
- 14% yard signs
- 8% a friend, neighbor or relative
- 8% from home builders
- 3% a print or newspaper ad
- 3% directly from the seller, and
- 1% from a home book or magazine
It is fair to say that with newspapers at only 3% and home books and magazines at an even lower 1%, print has lost its value for marketing home listings and real estate.
Consumers are online and your marketing strategies need to follow. At this point in time you cannot afford to lag behind. Evaluate your marketing budgets and allocate your resources wisely!
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