11/20/07
Facts Every Realtor Should Know
 | By Latham Jenkins Read more of Latham's posts |
I just recently came across an interesting article called “More Internet Savvy Real Estate Buyers Equals More Money and Less Work for You.” Some of the most poignant points raised about real estate buyer were:
- Internet buyers spend almost a third the amount of time working with a real estate agent compared to a traditional buyer. This means less time carting buyers around in your car!
- Internet buyers interviewed about half as many real estate agents as traditional buyers before selecting a Realtor
- Nearly three quarters of all Internet buyers first saw the home they purchased on the Internet
We know a lot of research is going on by the consumers before contacting a Realtor. Think about how you are helping those online find you and your listings. Do you have a compelling value statement that differentiates you? Do you spend time creatively describing your listings?
Get out front and be visible online. Know what your consumers are looking for and deliver. As this report and others show, to do so will only save you time and money…And couldn't use more of both?
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We actually went through a web based listing site for selling our condos in Costa Rica. It was the easiest and cheapest way for us to hit the international market. www.buysafecostarica.com even gave us step by step instructions for downloading our pictures and descriptions. After only having them listed for 2 months all three of our properties were sold. I guess this just confirms your findings.
This will only continue to be the case with new generations becoming increasingly dependent on the internet for information. Those who address this issue well, will no doubt succeed in the future.