11/26/07
Tapping Technology to Transform Transactions
 | By Latham Jenkins Read more of Latham's posts |
The NAR Web site featured an excellent press release from a recent convention held in Las Vegas. A few of its mentioned highlights include:
- According to the 2007 NAR Profile of Home Buyers andSellers, 84 percent of recent homebuyers used the Internet in their search, up from 80 percent in 2006.
- “We know from our research that, rather than displacing real estate professionals, the Internet is actually helping connect them with home buyers,” said NAR President Pat V. Combs.
- The influence of Baby Boomers on the burgeoning second-home market, the immediacy of new forms of communication such as instant and text messaging and the expectations it creates, and the continued growth of the Internet are all issues that impact today’s real estate professionals.
- Vice President of Coldwell Banker-AJS-Schmidt, also Combs, says, “Our members understand that the most effective path to today’s buyers and sellers is often through their modems.”
- Bernice Ross, CEO of RealEstateCoach.com, says “Realtors must be able to capitalize on immediacy and technological trends to better serve their clients by providing information and services home buyers and sellers want and need in real time,” said Ross. “You can make the most of this market by figuring out what it is your clients need and how to provide it.”
And now with so many reports filling the Web and the real estate industry I wonder if we’ll finally start to see a change take place. Certainly there are a few real estate professionals that have either always understood the power of the Internet or have come to adopt the powerful resource, yet it seems as though the vast majority still hold some resistance to an age and technology that has proven itself on so many occasions.
Of course all of you that are reading this blog have already done so. Yet I wonder if we should continue to encourage our colleagues to make the switch, those that are currently looking in the yellow pages of a tattered old phone book for the number of the local newspaper to place another overpriced ad. Perhaps they too should be recycled with the forgotten and ineffective approaches they so adamantly adhere to.
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I got a kick out of your last comment about looking in the yellow pages for a number to place another overpriced ad. I gave up print advertising about two years ago and now am almost 100% internet based for the reasons you mention above. I have concentrated my efforts on improving my website, creating a Real Estate blog, and joing a number of social marketing sites. These things have become very important and will continue to gain momentum as we move forward.
Congrats on the Top 50 Real Estate Bloggers!!! Job well done!
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